Surprise Friday Night Essence

Mark,

I was surprised to realize what my Friday night essence is. I had thought it was just a hobby or side-interest, since it is completely different from what I chose to study in college, but it turns out that it is in fact my friday night essence.
My question is this: How do I monetize it? It is of potentially inestimable value to the world, but I can’t imagine any way to make a marketable product out of it and while I did find an organization that I would love to work with, they are a non-profit and couldn’t afford to pay much if anything.
My essence has to do with botanical research on Sequoia sempervirens (California Coast Redwood), so if you or anyone has any ideas…
I’m also rather curious about how I came to show up on your radar. However it was, I’m glad I did and I look forward to meeting you and other neo-thinkers in person and working with you on some awesome puzzles and super-puzzles.

Chris Lewis